The International Table Tennis Federation (ITTF), with World Table Tennis (WTT) as its commercial and events company, has strengthened its position inside the Top 10 Most Engaging Sports Profiles, according to figures released by independent social media marketing, Redtorch.
Ranked seventh in 2020, ITTF moved a spot up to sixth in the overall league table this year. It is the fifth most engaging property on Facebook, edging out the International Federation of Association Football (FIFA) and International Swimming Federation (FINA) who are in seventh and eighth place respectively.
The #SportOnSocial League Table 2021 reviews the social media performances of Olympic International Federations (IFs) throughout a COVID-hit 2020. Data was captured during the pandemic that had many people all over the world on social media due to the global lockdown.
Metrics including total fans, absolute growth, growth rate, engagement rate, total engagements, engagements per post, total views and views per video were analyzed and used to rank every Olympic IFs by their performances across Facebook, Instagram, Twitter, and YouTube.
ITTF jumped two spots to eighth for Instagram and its position remained unchanged at sixth for Twitter. It was ranked ninth for YouTube where it produced 1.3k videos in 2020 while WTT, with 3.2 million fans on its main Weibo account, took fourth place after FIFA, International Basketball Federation (FIBA), and Badminton World Federation (BWF).
Matt Pound, Director, WTT said: “We see social and digital media as a key part of our fan engagement strategy. The media team led by our Senior Media Director, Melissa Soobratty, has been instrumental in driving forward our digital growth and this is reflected in the results that we are seeing in this survey.”