FIBA, the International Basketball Federation, announced that Unilumin has been appointed as the official long-term LED supplier for FIBA’s top-level international competitions. The announcement was made on Tuesday during a signing ceremony in Shenzhen.
The new partnership is set to commence with the FIBA Basketball World Cup 2019, taking place from August 31-September 15 in China, and will run through until 2023, which will include the next World Cup, co-hosted by Japan, Indonesia and the Philippines.
Unilumin will showcase Courtside LED Screens, Backstop LED and a range of other innovative LED products in the arena in the eight cities of the World Cup.
A global leader in its market, Unilumin is a leading LED solution provider for international top-level sporting events including the Olympic Games and the FIFA World Cup, as well as the upcoming FIBA Basketball World Cup. Unilumin provides customized and diversified solutions for a variety of sports such as basketball, football, cricket, baseball, ice hockey, horse racing, swimming, volleyball, and tennis.
As part of the agreement, Unilumin will develop a range of co-branded Unilumin/FIBA LED Screens customized for basketball competitions, which will be launched on the market in 2020.
Lin Mingfeng, President of Unilumin said: “As a global basketball organization, FIBA has been committed to promoting basketball and bringing high-level basketball games to fans all over the world. Unilumin has always been the industry leader providing overall LED display solutions. We hope that through our joint efforts, we can bring cool visual experiences and great excitement to the fans at top basketball games around the world.”
FIBA Secretary General Andreas Zagklis said: “We are delighted to have secured a long-term partnership with an industry leader in Unilumin and are looking forward to unlocking new possibilities within the framework of our cooperation. The synergy between FIBA and Unilumin has great potential and thanks to the unprecedented quality of LED lighting, we are sure that our top-level competitions will be even more spectacular for our fans.”
The agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.